If your brand promise is better than your brand experience, your customers will be disappointed. But if your brand promise is poor you won’t have any customers in the first place.
In last week’s episode of Brand Chat, we defined a brand as the feeling someone is left with after all the interactions they have with you and your business. And lamented the disproportionate amount of time that many brand consultants spend focusing on the promise, while the ‘post-sales’ experience is often left to chance.
Conversely many solopreneurs are guilty of focusing almost entirely on the product, delivering an exceptional brand experience. But the suffer because they haven’t built a strong brand promise to match.
It’s all about balance.
In this week’s episode of Brand Chat we discuss what impacts your brand promise and brand experience, and why it’s so crucial to find the right balance.
What about you?
How does your brand experience stack up against your brand promise? Do you have the balance right, or do you need to focus a bit more attention on one or the other?
Brand Strategy & Design
With a background in branding and information design, Cat setup The FeelGoodAgency, to help passionate solopreneurs to understand their brand and how to wield it effectively. Oh, and to make the world a better place. It always comes back to changing the world!
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Balancing expectations and experience
If your brand promise is better than your brand experience, your customers will be disappointed. But if your brand promise is poor you won’t have any customers in the first place. It’s all about balance.