Create your own wanky
mission statement

The old mission statement gets a bad rap.

Most people know it as those wanky things that big corporations have that usually waffle on about social responsibility when really they are slowly destroying the world.

Yep. Those corporations have done a lot of damage to the term mission statement. But I know from personal experience just how effective they can be.

I have several mission statements

I have a personal one, and one for each of my businesses and projects. They are all pinned up on the wall and on a daily basis I reconnect with them by reading them aloud.


Because when you are crystal clear on what your mission is, it makes the day to day (and minute to minute!) decisions about what to do next super simple.

When faced with a question about whether I should take on a new project, invest time or money in a new platform or sign up to a new programme, I can simply ask…

“Would this help me fulfill my mission?”

If the answer is no then I don’t do it.

If the answer is yes, then the next question is…

“Is this the most effective thing I can be doing right now to help me fulfill my mission?”

In all honesty, most of the time the answer is ‘no’ to that last question. Because there are a lot of shiny objects along the way to fulfilling one’s mission.

But rather than the activity being a downer because I’m saying no all the time, it is actually rather liberating. Because it means that the things I do focus upon actually get results. And I feel much less like I’m spinning my wheels with very little traction.

What about you?

Have you ever tried writing a mission statement? And if so, do you refer to it regularly? Has it helped you make important personal or business decisions?

Cat Townsend

Cat Townsend

Brand Strategy & Design

With a background in branding and information design, Cat setup The FeelGoodAgency, to help passionate solopreneurs to understand their brand and how to wield it effectively. Oh, and to make the world a better place. It always comes back to changing the world!


Submit a Comment

Your email address will not be published. Required fields are marked *

Be yourself!

Because no matter how hard you try, you are never going to be Marie Forleo. 

Read More

Are you trying to bed your clients on a first date?

Pitching for the sale is the business equivalent of asking someone to sleep with you. Here are some dos and don’ts for building lasting client relationships.

Read More

We don’t speak religion or politics

We don’t speak religion or politics. But are we doing ourselves and our businesses a disservice by ignoring what is going on in our world?

Read More

I know why you’ve got writer’s block

There is a cure for writer’s block, but it starts with understanding exactly why you’ve got it in the first place.

Read More

Remember me? A case study in neglected marketing.

The life coach with more emotional issues than her clients. The web designer with the butt ugly website. Sometimes it’s hard to prioritise your own needs…

Read More

Is your website letting your business down?

Like a well-loved pair of jeans that’s gone saggy in the bum, a tired, outdated website isn’t doing you any favours. Beware these 5 warning signs.

Read More

Why you shouldn’t hire someone to design your logo.

And other reasons why your branding and design efforts are back firing or making no difference to your business bottom line.

Read More

How schedules and systems gave me even more freedom in business

I went into business to be free and spontaneous. I never imagined that I’d need schedules and systems to allow me to be free and spontaneous!

Read More

The case for cheap design

Cheap design is usually bad, but it doesn’t have to be. If you must go there, these tips will help you ensure you aren’t just throwing your money away.

Read More

Why are good people, so bad at selling themselves?

Is it just that good people are so focused on doing what they are doing? Or is it that they feel bad about selling or communicating what they do?

Read More

Need help with your brand?

Schedule an obligation free call, to see if we’re right for you.

Book now

You're almost there!

Leave your details and we'll send you a super special link to all the tools and services we use to run our business. And to grow our client’s businesses too!

Yep. That will do it. The toolkit is winging it's way to your inbox as we speak!

Psst! Sorry to interrupt...

We thought you might be interested in the apps and tools we set our clients up with, along with a run down of how and why we use them. If so, pop your email in the box and we'll send it straight to you. Oh, and you're welcome! :-)

Awesome. We'll be in touch soon!