It’s true that purchasing decisions are often made from an emotional place.
But we don’t feel good about those purchases unless they resonate with us on both an emotional AND a logical level.
How often have you made a spur of the moment decision to buy something, only to regret it later. That is not the basis of building a brand or business with happy and loyal customers.
In this week’s episode of Brand Chat we discuss how to create a brand promise that actually makes people feelgood.
What about you?
Have you ever made a purchase and then regretted it afterwards? How does your brand promise stack up on an emotional and logical level? Do you have the balance right, or do you need to focus a bit more attention on one or the other?
Brand Strategy & Design
With a background in branding and information design, Cat setup The FeelGoodAgency, to help passionate solopreneurs to understand their brand and how to wield it effectively. Oh, and to make the world a better place. It always comes back to changing the world!
Why are good people, so bad at selling themselves?
Is it just that good people are so focused on doing what they are doing? Or is it that they feel bad about selling or communicating what they do?
Remember me? A case study in neglected marketing.
The life coach with more emotional issues than her clients. The web designer with the butt ugly website. Sometimes it’s hard to prioritise your own needs…
Balancing expectations and experience
If your brand promise is better than your brand experience, your customers will be disappointed. But if your brand promise is poor you won’t have any customers in the first place. It’s all about balance.