BRAND CHAT

Head v Heart

It’s true that purchasing decisions are often made from an emotional place.

But we don’t feel good about those purchases unless they resonate with us on both an emotional AND a logical level.

How often have you made a spur of the moment decision to buy something, only to regret it later. That is not the basis of building a brand or business with happy and loyal customers.

In this week’s episode of Brand Chat we discuss how to create a brand promise that actually makes people feelgood.

What about you?

Have you ever made a purchase and then regretted it afterwards? How does your brand promise stack up on an emotional and logical level? Do you have the balance right, or do you need to focus a bit more attention on one or the other?

Cat Townsend

Cat Townsend

Brand Strategy & Design

With a background in branding and information design, Cat setup The FeelGoodAgency, to help passionate solopreneurs to understand their brand and how to wield it effectively. Oh, and to make the world a better place. It always comes back to changing the world!

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