OK, that was a bluff to get your attention.
I don’t, 100%, for sure, bet my house on it, swear on my grandmother’s life, KNOW why you’ve got writer’s block.
But I’m going to give it a good guess. And my guesswork may help you move on with your content creation.
So here are my five best guesses at why you can’t bash out that long overdue blog post.
1. You’ve left it too late
Nothing crushes creativity quite like excessive pressure. Your blog writing is squeezed in around the five billion other tasks you juggle while running your own business, and sometimes (OK, often) you just can’t find the time. The gap since your last published blog posts becomes awkward, embarrassing, even a little daunting. And now you just don’t know how to break the silence.
Take the pressure off by quickly giving an existing post a revamp. Take one of your oldest blog posts, bring it up-to-date and make improvements based on any feedback you’ve had on it so far, then change the publication date to today’s date.
2. You’re writing from scratch
If every time you attempt to write a blog post you have to wrack your brains for ideas, you’re going to burn out your blog-writing enthusiasm pretty quickly.
Keep a log of potential blog post titles, to make writing your weekly offering effortless. Whenever you are inspired by other blog posts, customer questions, a quirky story you want to share, or a delicious chunk of wisdom you’d like to dispense, jot it down in your notebook of ideas.
When you’re searching your brain for title ideas, don’t stop the moment the first viable option pops into your bonce. Invest another 10 minutes drilling down to squeeze out as many ideas as you can, capture them in your ideas log, then use them to inspire your posts for the next few months.
3. You don’t see the point in blogging anyway
You can only force yourself to do something you SHOULD be doing for so long. Doing something that brings measurable results is much easier.
Look out for signs that your content has been useful, valuable and enjoyable. Comments on the post, shares, likes or comments on social media, an email from a reader. Whenever someone engages with your content notice it, treasure it and record it somewhere handy. These are little votes of confidence encouraging you to keep going Whenever you feel your enthusiasm waning, get a boost from your library of love.
4. Words aren’t for you – so don’t bother
An unusual piece of advice for a writer to give, but you don’t actually have to write words in your blog post. Your blog should be a place where you share little pieces of you, nuggets of wisdom and slices of helpfulness. If you can communicate more effectively in a video, audio or even in a graphic – do that instead. Your audience wants to get to know you better, and that’s most easily done via the communication method you are most comfortable with.
But remember, search engines can’t crawl your video, audio or infographic, so include a search engine friendly summary or a transcript.
5. You’re questioning your self-worth
I’ve left this one to last because it’s deep and meaningful and might make you cry a bit.
If every time you start a post you hear the whisper of self-doubt, your problem isn’t really writer’s block.
The devil on your shoulder my taunt you with:
- Who are you to be telling people this?
- You don’t have anything to add; it’s all been written before.
- Are you qualified to write about this?
The library of readers’ love you collated in step 3 will save you. Be inspired by the engagement you have enjoyed on previous posts. You’ve added value with your blog posts before, and you’ll do it again. But first, you need to write it.
So what about you?
What’s holding you back right now? What’s stopping you from getting that blog post written?
Copywriting & Content Strategy
With an Award in Direct & Digital Marketing under her belt, Laura uses her knowledge and skills to help small business owners create customer relationships using the words on their website and blog.
Balancing expectations and experience
If your brand promise is better than your brand experience, your customers will be disappointed. But if your brand promise is poor you won’t have any customers in the first place. It’s all about balance.
Remember me? A case study in neglected marketing.
The life coach with more emotional issues than her clients. The web designer with the butt ugly website. Sometimes it’s hard to prioritise your own needs…