Remember me?

A case study in neglected marketing

Ever find yourself spending all your time working in your business, instead of on your business?

I’m a solopreneur in a service based business. Which means that when things get busy, it’s not the client work that gets neglected. It’s the business development side of things that goes out the window. The planning, the product building, the book-keeping, the marketing… you know, the stuff that keeps you solvent so you can continue to help clients!

Sound familiar?

Ok. You might never have found yourself in this situation. But we’ve all seen those people who have…

The personal trainer battling with their own weight. The doctor who can’t get through the day without a sneaky cigarette. The life coach with more emotional issues than her clients. The virtual assistant who can’t find time to do their own admin. The web designer with the butt ugly website.

Ouch. That last one hurt!

So… we are all human.

And part of me feels okay about the fact that I can’t do everything all the time. That perhaps I should cut myself some slack.

But another part of me is embarrassed that a few months ago I was extolling the virtues of building great systems, and now I’m living proof that systems are useless if you don’t use them.

The good thing is that I do have systems in place. So all I really need to do is start using them again.

To find time – and bloody well ring-fence it! – to focus on the things in my business that need my personal attention.

To find people – and fully empower and trust them! – to do the things in my business that I don’t personally need to do.

So just those seemingly enormous small steps to conquer and then I can be back here talking to you more often.

But in the meantime I wanted to reach out and say hello. To let you know what’s going on for us, and find out what’s going on for you.

What are you struggling with at the moment?

What’s getting neglected in your business at the moment? What are you struggling with? What free content is it worth me creating for you?

If you’ve got this far, perhaps you wouldn’t mind taking an extra minute to answer three questions – I’m talking literally three questions! – then I’d be forever grateful.

Powered byTypeform
Cat Townsend

Cat Townsend

Brand Strategy & Design

With a background in branding and information design, Cat setup The FeelGoodAgency, to help passionate solopreneurs to understand their brand and how to wield it effectively. Oh, and to make the world a better place. It always comes back to changing the world!

0 Comments

Submit a Comment

Your email address will not be published. Required fields are marked *

How to ask for a testimonial

You’ve finally wrapped up the job; you’ve tiptoed around the uncomfortable issue of getting paid. But you still don’t know how to ask for a testimonial.

Read More

Head v Heart

It’s true that purchasing decisions are often made from an emotional place. But we don’t feel good about them unless they appeal to head and heart.

Read More

Why you shouldn’t hire someone to design your logo.

And other reasons why your branding and design efforts are back firing or making no difference to your business bottom line.

Read More

Create your own wanky mission statement

The old mission statement gets a bad rap. Most people know it as those wanky things that big corporations have that usually waffle on about…

Read More

How schedules and systems gave me even more freedom in business

I went into business to be free and spontaneous. I never imagined that I’d need schedules and systems to allow me to be free and spontaneous!

Read More

Remember me? A case study in neglected marketing.

The life coach with more emotional issues than her clients. The web designer with the butt ugly website. Sometimes it’s hard to prioritise your own needs…

Read More

The case for cheap design

Cheap design is usually bad, but it doesn’t have to be. If you must go there, these tips will help you ensure you aren’t just throwing your money away.

Read More

Is your website letting your business down?

Like a well-loved pair of jeans that’s gone saggy in the bum, a tired, outdated website isn’t doing you any favours. Beware these 5 warning signs.

Read More

Are you trying to bed your clients on a first date?

Pitching for the sale is the business equivalent of asking someone to sleep with you. Here are some dos and don’ts for building lasting client relationships.

Read More

Blogging: Powerful marketing tool or total waste of time

We’re told that blogging is a powerful marketing tool, but is it really worth the effort? 

Read More

Need help with your brand?

Schedule an obligation free call, to see if we’re right for you.

Book now

You're almost there!

Leave your details and we'll send you a super special link to all the tools and services we use to run our business. And to grow our client’s businesses too!

Yep. That will do it. The toolkit is winging it's way to your inbox as we speak!

Psst! Sorry to interrupt...

We thought you might be interested in the apps and tools we set our clients up with, along with a run down of how and why we use them. If so, pop your email in the box and we'll send it straight to you. Oh, and you're welcome! :-)

Awesome. We'll be in touch soon!