What is a brand anyway?

Some people think of their brand as a logo, or a website. We think of your brand is much bigger and much more important…

Don’t get us wrong. We believe your logo and your website are quite important. And we love to create these for our clients. The thing is, that these two things in isolation do not define your brand.

Your brand is not just what you look like.
It’s how you make people feel.

We believe this so strongly that we built a branding agency upon the premise of simply making people feelgood. Because while your logo and website will add to the experience that your customer has with you and your business, they are not the entire experience. And the feeling that a customer is left with after all the experiences they have with your business, is much more important in branding than some pretty graphics thrown into the sales process.

We get into greater detail in this week’s episode of Brand Chat.

What do you think?

What kind of interactions influence your impression of other brands? Can you think of businesses with fantastic visuals and marketing who ruin the initial impression with other brand experiences? What elements and interactions do you think define your brand?

Cat Townsend

Cat Townsend

Brand Strategy & Design

With a background in branding and information design, Cat setup The FeelGoodAgency, to help passionate solopreneurs to understand their brand and how to wield it effectively. Oh, and to make the world a better place. It always comes back to changing the world!


  1. Jessica Hylands

    Excellent Brand Chat Cat! Really interesting – thanks.

    • CatTownsend

      Thanks for the feedback Jessica. I’m glad to know it was useful!

  2. Rosaleen Sutcliffe

    A great example to follow Cat
    Brevity, insight, on point
    Thank you


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