Some people think of their brand as a logo, or a website. We think of your brand is much bigger and much more important…
Don’t get us wrong. We believe your logo and your website are quite important. And we love to create these for our clients. The thing is, that these two things in isolation do not define your brand.
Your brand is not just what you look like.
It’s how you make people feel.
We believe this so strongly that we built a branding agency upon the premise of simply making people feelgood. Because while your logo and website will add to the experience that your customer has with you and your business, they are not the entire experience. And the feeling that a customer is left with after all the experiences they have with your business, is much more important in branding than some pretty graphics thrown into the sales process.
We get into greater detail in this week’s episode of Brand Chat.
What do you think?
What kind of interactions influence your impression of other brands? Can you think of businesses with fantastic visuals and marketing who ruin the initial impression with other brand experiences? What elements and interactions do you think define your brand?
Brand Strategy & Design
With a background in branding and information design, Cat setup The FeelGoodAgency, to help passionate solopreneurs to understand their brand and how to wield it effectively. Oh, and to make the world a better place. It always comes back to changing the world!
Balancing expectations and experience
If your brand promise is better than your brand experience, your customers will be disappointed. But if your brand promise is poor you won’t have any customers in the first place. It’s all about balance.
Why are good people, so bad at selling themselves?
Is it just that good people are so focused on doing what they are doing? Or is it that they feel bad about selling or communicating what they do?
How schedules and systems gave me even more freedom in business
I went into business to be free and spontaneous. I never imagined that I’d need schedules and systems to allow me to be free and spontaneous!
Remember me? A case study in neglected marketing.
The life coach with more emotional issues than her clients. The web designer with the butt ugly website. Sometimes it’s hard to prioritise your own needs…