What is a brand anyway?

Some people think of their brand as a logo, or a website. We think of your brand is much bigger and much more important…

Don’t get us wrong. We believe your logo and your website are quite important. And we love to create these for our clients. The thing is, that these two things in isolation do not define your brand.

Your brand is not just what you look like.
It’s how you make people feel.

We believe this so strongly that we built a branding agency upon the premise of simply making people feelgood. Because while your logo and website will add to the experience that your customer has with you and your business, they are not the entire experience. And the feeling that a customer is left with after all the experiences they have with your business, is much more important in branding than some pretty graphics thrown into the sales process.

We get into greater detail in this week’s episode of Brand Chat.

What do you think?

What kind of interactions influence your impression of other brands? Can you think of businesses with fantastic visuals and marketing who ruin the initial impression with other brand experiences? What elements and interactions do you think define your brand?

Cat Townsend

Cat Townsend

Brand Strategy & Design

With a background in branding and information design, Cat setup The FeelGoodAgency, to help passionate solopreneurs to understand their brand and how to wield it effectively. Oh, and to make the world a better place. It always comes back to changing the world!


  1. Jessica Hylands

    Excellent Brand Chat Cat! Really interesting – thanks.

    • CatTownsend

      Thanks for the feedback Jessica. I’m glad to know it was useful!

  2. Rosaleen Sutcliffe

    A great example to follow Cat
    Brevity, insight, on point
    Thank you


Submit a Comment

Your email address will not be published. Required fields are marked *

Why you shouldn’t hire someone to design your logo.

And other reasons why your branding and design efforts are back firing or making no difference to your business bottom line.

Read More

Balancing expectations and experience

If your brand promise is better than your brand experience, your customers will be disappointed. But if your brand promise is poor you won’t have any customers in the first place. It’s all about balance.

Read More

I know why you’ve got writer’s block

There is a cure for writer’s block, but it starts with understanding exactly why you’ve got it in the first place.

Read More

Why are good people, so bad at selling themselves?

Is it just that good people are so focused on doing what they are doing? Or is it that they feel bad about selling or communicating what they do?

Read More

What is a brand anyway?

Some people think of their brand as a logo, or a website. We think your brand is much bigger and much more important… What is a brand anyway?

Read More

Be yourself!

Because no matter how hard you try, you are never going to be Marie Forleo. 

Read More

How schedules and systems gave me even more freedom in business

I went into business to be free and spontaneous. I never imagined that I’d need schedules and systems to allow me to be free and spontaneous!

Read More

Remember me? A case study in neglected marketing.

The life coach with more emotional issues than her clients. The web designer with the butt ugly website. Sometimes it’s hard to prioritise your own needs…

Read More

The doubting soloprepreneur

There is nothing that tests your self belief quite like running a business. Your brand should remind you and the world just how amazing you are.

Read More

Create your own wanky mission statement

The old mission statement gets a bad rap. Most people know it as those wanky things that big corporations have that usually waffle on about…

Read More

Need help with your brand?

Schedule an obligation free call, to see if we’re right for you.

Book now

You're almost there!

Leave your details and we'll send you a super special link to all the tools and services we use to run our business. And to grow our client’s businesses too!

Yep. That will do it. The toolkit is winging it's way to your inbox as we speak!

Psst! Sorry to interrupt...

We thought you might be interested in the apps and tools we set our clients up with, along with a run down of how and why we use them. If so, pop your email in the box and we'll send it straight to you. Oh, and you're welcome! :-)

Awesome. We'll be in touch soon!